Ford Puma Gen-E: X-ray analysis of the American electric SUV

The Blue Oval's best seller will also be available in a zero-emission version: it has a 43 kWh battery and costs £29,995

Photo by: InsideEVs

By: Francesco Barontini

Dec 10, 2024 at 7:59am ET

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The Ford Puma, true best seller of the Blue Oval brand in Europe, transforms by presenting itself in a brand new 100% electric guise. It is called the Ford Puma Gen-E and, whilst waiting for its real debut, expected in March next year, it shows itself and tells of the performance it will be capable of.

Aesthetically, there are few details that differentiate it from the conventionally powered Puma known in recent years. It has a solid grille in the same colour as the bodywork and black surround (Mustang Mach-E style), new wheels and little else. But the substance?

Ford Puma Gen-E: platform and dimensions

The electric Ford Puma is built on the same platform as the combustion Puma. This is the B-Class platform also used for the latest generation of the Ford Fiesta. The Dearborn-based company's electric B-SUV has a length of 4.21 metres (2 more), a height of 1.56 metres and a width of 1.81 metres. There is no specific information on the wheelbase yet, but it should be 2.59 metres, as on the current one.

Photo by: Ford

Ford Puma Gen-E arrives in March 2025

The adoption of a platform designed for combustion cars has forced engineers to make some extra effort to find room for the battery, which is placed under the floorpan. But the car, from this point of view, does not give up a single centimetre of roominess and does not steal space from the boot, which is still equipped with that tub called Megabox (but on the electric it has become Gigabox) so appreciated by those who have already bought the model.

Length: 4.21 metres
Height: 1.56 metres
Width: 1.81 metres
Wheelbase: 2.59 metres
Weight: 1,563 kg

Ford Puma Gen-E: space on board

As mentioned, nothing changes in terms of space. The adoption of a new electric powertrain has led to the battery being placed under the passenger compartment and all the high-voltage electronics in the front bonnet.

The general roominess is the same as always, with two comfortable seats up front and a rear bench that is just as comfortable when travelling in twos and a little more sacrificed when sitting in threes. We are in line with the segment average.

Photo by: Ford

Ford Puma Gen-E: the boot with the Gigabox

As far as the boot is concerned, however, the 'normal' compartment, which in itself provides a capacity of 456 litres, is increased to 1,216 litres by folding down the second row. Added to this are the 80 litres of the Gigabox, which has the unique ability of being waterproof and easily washable thanks to the presence of a drain plug at the bottom. Finally, on the Puma Gen-E, there is also a very useful frunk: 43 litres under the front bonnet for storing small items or charging cables.

Luggage compartment: 456/1,216 litres
Frunk: 43 litres

Ford Puma Gen-E: software

The current Ford Puma is equipped with the Sync 4 infotainment system. The software, which is controlled from the classic 12-inch touchscreen in the centre of the dashboard, features the latest connectivity protocols such as Apple CarPlay and Android Auto, including wireless.

The Ford Puma Gen-E will adopt the same technologies, also considering the fact that the Sync 4 can receive over-the-air updates and be enriched with new functions and improvements at a later date.

Photo by: Ford

Ford Puma Gen-E: 12-inch digital instrumentation and 12-inch infotainment

Ford Puma Gen-E: battery and range

Regarding the powertrain of the Puma Gen-E, Ford did not release many details, but did let it be known that the car is equipped with a lithium-ion battery with 43 kWh net capacity. It has traditional nickel manganese cobalt chemistry and powers an electric motor at the front that delivers 168 PS and 290 Nm of torque.

The car claims consumption of 4.8 mi/kWh and promises to travel 234 miles on a single full tank of electrons, according to the WLTP standard. In the urban cycle it reaches 325 miles.

Photo by: Ford

Ford Puma Gen-E

Ford Puma Gen-E: recharging

Fordhas announced that the Puma Gen-E is equipped with an 11 kW on-board charger for AC charging. The Blue Oval's B-SUV is also compatible with DC charging at an output of up to 100 kW. This value allows it to go from 10 per cent to 80 per cent in about 25 minutes.

AC charging: 11 kW
DC charging: 100 kW

Ford Puma Gen-E: prices

The Ford Puma Gen-E will be sold in the UK in two versions: basic and Premium. The basic version costs £29,995, while the Premium version costs £31,995.